Vidar Phoenix

Founder · Operator · Builder

Turning digital attention into real-world participation.

I'm Vidar Phoenix, founder of Social Vibes and co-founder and project lead on IBDi. I build projects where technology meets people, events, health, education, and community.

The work is simple: help people move from passive attention into real life.

Explore the workConnect on LinkedInVisit Social Vibes
Portrait of Vidar Phoenix, founder of Social Vibes

Founder · 2026

Vidar Phoenix

Copenhagen

Current focus

One thread: people back in motion.

The projects are different, but the direction is the same: use technology, storytelling, leadership, and experience design to help people participate in the real world.

Real-world engagement

Social Vibes

From passive audiences to active participants. A platform for events, education, hospitality, and communities.

Explore Social Vibes

Health-tech

IBDi

Digital support shaped by real patient insight. A tool for people living with Ulcerative Colitis, supporting tracking, remote monitoring, calprotectin testing, and personalized insights.

Visit IBDi

Community

Events, communities, participation

Experiences designed for people to meet, move, explore, and act together.

See the projects
Vidar Phoenix outdoors, looking across mountains and a lake

The thread has always been people.

Story

Before the products, there was the question.

Why are so many people surrounded by technology, but still missing real connection?

That question has followed me through fundraising teams, student communities, marketing departments, social-impact projects, event platforms, health-tech, and Social Vibes.

Social Vibes grew from a belief that technology should not replace human connection. It should help people find their way back to it.

Featured projects

Proof from the real world.

A few of the projects, pilots, collaborations, and roles that shaped the work.

Real-world engagementFounder

Social Vibes

Founder & CEO

Real-world engagement platform for events, education, hospitality, and communities.

Open case
Health-techCo-founder

IBDi

Co-founder and Project Lead

Digital support tool for Ulcerative Colitis patients, moving toward clinical studies.

Open case
Social Vibes case studySocial

Gamebox Festival

Social Vibes case study

Social Vibes was used as an engagement layer for guests at Denmark's largest gaming event.

Open case
Social Vibes activationSocial

Malmö Game Week

Social Vibes activation

A guided, gamified experience delivered through Social Vibes during Malmö Game Week.

Open case
Education caseSocial

KEA Student Engagement

Social Vibes case study

Social Vibes adventure concept used to support student connection, onboarding, and retention.

Open case
Festival activationSocial

Roskilde Festival, Circular Lab

Social Vibes activation

Social Vibes joined Circular Lab with participation-driven experiences and Social Shuffle.

Open case
FoundationCoach,

Coaching, Speaking & Leadership Development

Coach, Speaker and Facilitator

Nearly a decade of coaching, speaking, facilitating workshops, building courses, and helping entrepreneurs, teams, and professionals grow in confidence, leadership, communication, and execution.

Internal case
OperatorFormer

CADA, Copenhagen Academy of Digital Arts

Former Head of Marketing

Rebrand, acquisition, content, events, and marketing team building.

Internal case
Social impactProject

Build a School for Nepal

Project Lead

Fundraising and project execution that contributed to a completed school.

Internal case
Vidar Phoenix overlooking the coast
Gamebox FestivalMalmö Game WeekKEARoskilde, Circular LabSocial Shuffle

Social Vibes

Social Vibes started with loneliness. It grew into a platform for participation.

The original idea was simple: social technology should help people create real memories, not only consume content.

Today, Social Vibes helps events, education teams, hospitality partners, and communities guide people into active participation through maps, challenges, gamification, and shared experiences.

  • Guided experiences across venues, cities, and campuses
  • Event and education engagement that brings people into action
  • Real-world participation instead of another passive feed
Visit Social Vibes

IBDi · Health-tech

Digital support shaped by lived patient insight.

IBDi is a digital support tool for people living with Ulcerative Colitis. It supports symptom tracking, remote monitoring, calprotectin testing, and personalized insights.

This work is also personal. I have lived with IBD for more than 20 years, so I understand the uncertainty, routines, and patient experience behind the product.

As co-founder and project lead, I help connect patient insight, product development, and clinical-study readiness.

Visit IBDi

Public story

After the cameras stopped rolling.

Løvens Hule gave people one version of the story. The more important one is what happened after: sharper focus, stronger positioning, real-world pilots, and a clearer mission for Social Vibes.

DR

Vidar after Løvens Hule

National broadcaster feature

Iværksætterhistorier

Vidar's fight for new Social Vibes

Founder interview

Vidar Phoenix presenting in front of a large audience
Vidar Phoenix speaking to a classroom of students

Speaking & advisory

Speaking on people, products, and participation.

I speak and advise selectively on the human side of building: leadership, motivation, team culture, digital isolation, community, innovation, and what it takes to build products that people actually use.

My speaking background did not start with Social Vibes. I have spent years coaching, teaching, facilitating workshops, and helping people build confidence, leadership, and clearer direction.

My work sits between founder experience, social impact, practical leadership, and real-world participation.

  • Leadership, motivation, and team culture
  • Community building that creates real participation
  • Digital isolation and the need for real-world connection
  • Building Social Vibes through five years of uncertainty
  • Founder resilience, bootstrapping, and staying in motion
  • Product development from idea to pilots and partnerships
  • Innovation, lean startup, and go-to-market
  • Gamification as a tool for engagement and better experiences
Start a conversation
Portrait of Vidar Phoenix

About

About Vidar Phoenix

Vidar Phoenix is a Danish founder based in Copenhagen, working at the intersection of people, technology, leadership, and real-world participation.

His background spans sales, marketing, public speaking, community building, social impact, product development, and team leadership. He has built student communities, fundraising teams, marketing departments, digital products, and real-world engagement projects.

What connects it all is people: how they connect, what moves them, what holds them back, and how to build environments where they participate.

Before my current founder work, I spent years coaching entrepreneurs, facilitating workshops, speaking, and building courses around leadership, communication, business strategy, confidence, and personal growth. That work shaped how I think about people, motivation, and the conditions that help people take action.

He holds a bachelor's degree in International Sales and Marketing and a master's degree in Business Administration and Leadership.

"I am most interested in the space where people, technology, and lived experience meet."

Selected experience

Built across teams, campaigns, products, and communities.

  1. 2021 to now

    Social Vibes

    Founder & CEO

    Real-world engagement platform for events, education, hospitality, and communities.

  2. 2024 to now

    IBDi

    Co-founder and Project Lead

    Health-tech project moving toward clinical studies.

  3. 2021 to 2023

    CADA, Copenhagen Academy of Digital Arts

    Head of Marketing

    Rebrand, acquisition, content, events, and marketing team building.

  4. 2016 to 2024

    Vidar Phoenix

    International Business & Success Coach, Speaker and Facilitator

    Coaching, workshops, online courses, public speaking, leadership development, personal growth, and business strategy.

  5. 2016

    Street Heroes

    Founder

    Field marketing and fundraising project with social-impact roots.

  6. 2015 to 2016

    Build a School for Nepal

    Project Lead

    Fundraising and execution that contributed to a completed school.

  7. 2014 to 2015

    UNICEF Danmark

    Team Leader & Coordinator

    Fundraising leadership, training, coordination, and team building.

  8. 2013 to 2018

    FOCUS Student Magazine

    Founder, Editor-in-Chief, and Chairman

    Student community, sponsorship, publishing, and volunteer leadership.

Community

Connection is not a theory.

The projects may change: apps, events, education, health, communities. The work is practical. Create the conditions for people to participate, meet, and build something together.

Vidar Phoenix with his team after a startup program
Team culture, behind the scenes
Vidar Phoenix at a real-world community activation event with a large group
Real-world community activation

Contact

Let's build something that gets people moving.

Reach out about partnerships, press, speaking, advisory, collaboration, Social Vibes, or IBDi.

LinkedIn ↗socialvibes.io ↗ibdi.se ↗
Or reach out on LinkedIn →